For the past decade, ABV Agency and Sweetwater Brewing have enjoyed a fruitful collaboration. Recently, Sweetwater Brewing approached ABV Agency with a request to update their branding to reflect new objectives and changes.

As part of this effort, Sweetwater Brewing wanted to commission an artist and hold a live screen printing activation during their upcoming anniversary party. ABV Agency accepted the challenge, with the brief being to create a design that embodies the iconic Sweetwater brand personality while integrating new imagery and branding.

ABV Agency commissioned Nick Turbo Benson, an accomplished artist from Atlanta, to take on the project. Benson decided to create a remarkable design featuring a Sweetwater Octopus. The design was then printed on t-shirts, which were made to order for VIP guests throughout the event.