HEINEKEN EVERYONE CAN PAINT

Heineken asked ABV to create a unique and engaging activation at One Music Festival in Atlanta.

ABV designed and fabricated a one-of-a-kind “EveryONE Can Paint” bar, selling ice cold beer to festival-goers while also inviting guests to spray paint a collaborative mural throughout both days of the festival. Participants went home with their very own print of the artwork.

Location: Atlanta, GA

Artist Involved:

Art Direction
Creative Direction
Activation Design
Activation Staffing
Event Production
Activation Installation
Project Management
Live Painting
Sign Painting
Custom Artwork

Services Included:

Designed, Fabricated, and Executed by ABV Agency